Brand Awareness via Social Media
Who is the client? The Ferry Boat Inn
Where are they based? Dittisham, Dartmouth, South Devon, UK
About The Ferry Boat Inn
The Ferry Boat Inn is a historical, local treasure of a venue nestled in idyllic Dittisham. The Inn is renowned for a great many things, but most notably:
Their scrumptious stonebaked pizzas (with many options creatively named after local culturally significant people and places!)
Their well-stocked bar: From local brews to classic bar staples, they’ve got you covered whatever your tastes may be.
Being an indispensable social hub for local residents and holidaymakers alike: Those passing through the area and seeking a cosy meal or some casual drinks will undoubtedly find the staff and locals to be truly hospitable.
Overlooking the delightful River Dart, The Ferry Boat Inn is well-placed for spotting local wildlife, such as grey seals, kingfishers, and even the occasional dolphin!
Hosting the travelling celebrity visitor or two.
Run by a local family and a host of superb seasonal bar and kitchen staff, The Ferry Boat Inn team will ensure you are well looked after.
How we support the Ferry Boat Inn
As The Ferry Boat Inn’s trusted social media managers, we create two to three engaging and informative social media posts per week for the team. These posts are then scheduled by us across the FBI’s Facebook and Instagram pages. Whether we are creating great graphics, taking fresh photos, or creating riveting video reels, we’ve got them covered! Further to this, we support with active engagement online on behalf of the team, facilitating positive communications with local residents, the community, and holiday visitors alike.
Passionate about helping local businesses and communities to thrive, we have also created posters for The Ferry Boat Inn to assist in the advertisement of local events run by the team. These posters have been displayed around the local village to help boost business and event awareness.
The Results (so far…)
As a creative business, we won’t fry your brain with indigestible charts and statistics. Here are the key results garnered so far:
Platform: Instagram
Date Range: May 2023 to May 2024
Number of accounts reached: 5,500
Number of content interactions: 2,000
Number of new followers: 274
Platform: Facebook
Date range: May 2023 to May 2024
Number of profile viewers: 614,000
Number of content interactions: 13,000
Increase in follower count: +200%
A note on viral content: On average, a post for The Ferry Boat Inn goes viral each quarter. For example: A recent video reel created amassed 337,000 views.
What compels Ipsa to support the Ferry Boat Inn?
Cath of Ipsa Consulting lived near the FBI for a number of years. In this time, she was able to get to know the staff, village, and local residents well. She recognised that The Ferry Boat Inn is the type of gem you only know about… well, if you know about it already!
Knowing the team in both a professional and personal capacity puts her in the optimal position of being able to nail their tone of voice through copy, and engage well with the local community, while spreading the word about this unique venue to both South Devon residents and tourists alike.
“We have known Cath for a long time now, but it wasn’t until a year ago that we found out what she did for a job! We soon realised how poor our own knowledge was in this area of our business.
Cath has been amazing with ideas, images and content for us. It has boosted our customer base on social media tenfold!
Thank you Cath.”
