Graphic Design for Non-Profits - a Good Investment?

The answer is yes.

The end.

No, not really.

In all seriousness though, the average attention span is now 8 seconds – in reality, it’s actually more like 2. 

Also, people will generally only read the first half of the first sentence - so making an immediate and positive impact is crucial.

For non-profits, admittedly, it’s even more important to make sure that where they’re spending their money is going to be a good investment. 

But that’s exactly what great graphic design is – although you might not think the display, of say an annual report, needs to be all singing and all dancing given that what they’re achieving each year should speak for itself. 

Let’s not forget that being a non-profit, the way they showcase their brand identity themselves is ultimately where their revenue is going to come from - good quality graphic design is often the first thing people notice about a brand.

Freelance graphic designer, Hazel Terry from Seabreeze Creative says:

“Graphic design is key for stakeholders such as donors, investors, fundraisers, volunteers and visitors alike to give credibility to the non-profit and shout from the rooftops about what they are doing. Good graphic design is their shop window. To display quality and communicate it well makes a huge difference, not just to their credibility but also their brand, purpose, and possible associations.”

Investing in great graphic design might be thought of as ‘style over substance’, but when it comes to non-profits, the overall effect will actually be communicating the value of the brand whilst being immediately attractive to the viewers.