Want to know how we work with our clients?

Our Approach

We believe in collaboration over competition, that without people there is no business and when we work together, that’s when the real magic happens.

Our Onboarding Process

Working with Ipsa Consulting starts with a simple, three-step process designed to help you feel confident, seen, heard and understood from the outset. We know how important it is that you find the right partner for your growth. You want someone who understands not only your goals, but also your values and wider vision for growth. You need to have the opportunity to decide if we’re the right fit for your brand before we scope out the details of how you want to work together.

  1. We start with a free, 30-minute Discovery Call. This is a no-pressure conversation where we get to know each other, find out about your business, and where you’d like to go next, giving you the chance to talk through your ideas and ambitions. We'll also touch on practicalities like timelines, budget, and the level of support you're looking for. Our goal here is to listen, offer insight, and help you decide whether we’re the right fit for working with each other.

  2. If you decide to move forward, we’ll formalise things with a contract outlining the scope of our work together. This contract includes a 50% payment upfront.

  3. Finally we establish your preferences for how we keep in touch. Some of our clients like light touch reports at intervals and are happy for us to crack on (as long as we’re delivering results); others prefer to have constant communication with updates on exactly what we’re going to do and when.

Whatever works for you works for us! Once we’ve decided on all the basics, we’re ready to organise in-person workshops or kickoff meetings online to figure out the next steps…

Behind The Scenes

This is where we get under the skin of your organisation. It might be a series of workshops, remote conversations or desk research. In this collaborative phase we want to uncover the essence of your business, your big hairy, audacious vision and the values at the core of your mission.

Tell us what you love and what you want to grow and we’ll create a realistic and targeted strategy that brings your vision to life. 

Strategy

Great ideas require great planning! Once we understand your brand inside and out, we get to work crafting a strategy that turns your vision for growth into a practical plan. 

During the strategy phase we’ll help you with all the details. This could mean defining your customer segments so we know who to target by understanding what motivates and inspires them and what draws them in. This leads to establishing what you want people to feel about your brand and what’s the brand story? From there we can then curate a brief, envisioning what the next evolution is going to look and feel like, from brand identity, messaging and tone of voice to campaigns driving growth for specific marketing channels and more.

Delivery

Next is our bit, where we put all the plans and ideas into action. With the strategy in place we’ll bring your brand vision to life. This could include designing logos and brand assets to be used throughout your content to maintain a cohesive message across every marketing touchpoint. 

At this stage, we might refresh your website design and messaging, fitting your brand, to be user friendly and optimised to boost engagement and search visibility. 

We could also create integrated marketing campaigns for you, coordinating and scheduling communications like promotional advertising, event launches, lead generating webinars, or high-impact social content targeting your ideal customer. 

Evolution

Brand building is a continuous journey and as your business grows, your strategy and communications will need to evolve too. We’ll work with you through this process - bringing you real, positive change. We’re here for troubleshooting and helping with the next steps as your brand continues to advance, offering clarity, consistency and the confidence to keep moving forward.

Every brand journey is different and we’re here for whatever you need; whether that’s strategy, creativity or just getting things done. 

Ready to take the next step?