Marketing Strategy

The Marketing Strategy Package includes everything you need to reach your objectives. Your marketing strategy will include a detailed plan of action, including the tactics, actions and measurements necessary to drive results.

“I have had the pleasure of collaborating with Ipsa Consulting on a number of different projects, and would highly recommend them. Ipsa Consulting has the rare ability to develop creative solutions, combined with a commercially savvy approach that generates an excellent return on investment. I frequently recommend them to my clients as I know they will deliver excellent results.”
— Kate O'Sullivan - ADPR

What will we help you achieve?

  • You will have a bespoke 12 month marketing strategy that identifies your specific audiences and speaks directly to their needs

  • You will be given creative resources that are specific to your business and within the means of your budget, resource and time constraints

  • We will conduct competitor research, audit your current marketing tactics, and review of your successes to date

  • We will develop creative campaign ideas, channel suggestions and frequency recommendations tailored to your goals

  • We will develop an integrated marketing strategy that works across all of your favoured methods of communication - from events, and digital content, to creative campaigns and beyond

  • You will be given a designed-for-you roadmap, that you and your team can pick up, and most importantly, run with

What’s included in your Marketing strategy package?

We include a half-day workshop to go through everything with a fine-toothed comb (Either via video call or in person: Devon/London/Birmingham/Bristol/)

We also create a detailed roadmap tailored to your requirements, containing:

  • Your current situation - an audit of what is/isn't working and why

  • What your business aims are and targets for how marketing can help reach them

  • Definition of your audience segments and what their pain points are

  • Theory on what your strategy should be for the next period and why

  • Tactics for each marketing channel and an explanation of its method

  • A timeline for the overall period, and a breakdown of frequency and timings for each method

  • Examples of how each element can be measured and refined, as you progress

How does it work?

There is a simple 3-step process before onboarding with us:

  1. Free Discovery call (30 min) to see if we're a good fit

  2. We sign a contract with a 50% payment upfront.

  3. You complete a form with details of your requirements

Upon this we will decide on the following:

  • Book workshop date & venue

  • Schedule weekly check-in calls to clarify and refine

Prices for the marketing strategy package start at £3,000

(Psssst.. If you’re at the DIY stage of business growth we offer 90 minute strategy sessions at a fraction of the cost of this package!)